I’m really quite sad to say this. We here at 4080 Records have been long time fans of Common.
You can remember by our last post that we were very hyped when Common announced he’d be dropping his new album Invincible Summer.
Maybe it’s just me, but I’m definitely not feeling the first single Universal Mind Control (U.M.C). It’s featuring Pharell so you knew he it had to have some sort of electro-influence. To me, it sounds like the bastard lovechild of bad house music and a basement mic session. There’s something just, off, about it.
The style is reminiscent of Common’s Electric Circus album. It’s got a clubbier sound to it, and definitely an electro-focus. And I completely understand he wants to push the envelope. I’m just not convinced it works in this particular case.
Check it out for yourself and let us know what you think.
Or download it here.