Timbaland (the producer who can do no wrong) is reportedly producing Jay-Z’s new album. Not that Jay-Z seems to need the help producing an insanely popular record, but I think having Tim behind your beats pretty much ensures it goes platinum several times over.
The last time these cats got together to make a track they ended up with Big Pimpin. Not even one of my favourite tracks, but one that was a huge commercial success.
I think Timbaland’s severely unrerrated. Not to say that people don’t recognize his actual beat-making talent, but that people don’t understand just how much of a starmaker he is. Singlehandedly, he can make someone a success somehow. He’s done it over and over again for everyone from Nelly Furtado to Keri Wilson (the girl from The Way I Are).
[Source: Pitchfork]
