Pitchfork media is reporting that Jay-Z is about to launch a whole new music label called StarRoc. Weird name, I guess, but there’s a story behind it.
Hova’s looking to lock down the hottest top40 production team since the Neptunes. Stargate, a Norwegian duo comprised of or Erik Hermansen and Mikkel S. Eriksen. It seems like a bit of a contrast in styles, but these electro-pop geniuses are making waves in mainstream hip hop all over North America.
They’re the ones behind the beats for songs like Irreplacable (Beyonce’s recent big hit) or Unfaithful by Rihanna. Not exactly our style over here at 4080 Records, but definitely huge sellers in the market.
The New York Times describes these dudes as:
…wholesome-looking, milk-complexioned Norwegians who, despite having no public persona, have quickly become two of the most in-demand figures in pop music.
So there you have it. Zeroes in terms of public image, but definitely the rising producing stars for a lot of artists (many of him Jay-Z’s already tied to). So locking them down into a new label seems like a genius move.
Smartest of all, Hova’s new label will sign everyone to a 360 degree contract. That means the artists get a share of everything. This has become the new norm since the decline of CD sales, and really results in a better deal for the artist.