Beat By Dre: The Exclusive Inside Story of How Monster Lost the World

Beat By Dre: The Exclusive Inside Story of How Monster Lost the World.

This is a fascinating story about what Gizmodo is calling the worst deal in tech.   I never would have seen Monster as a company in that much over its head.

According to this story, Monster did the engineering, and Dre Interscope took the credit.  A cautionary tale and an interesting one, since people have strong feelings about both parties.

 

Leave a Reply

Your email address will not be published. Required fields are marked *